Darkside Kings Clothing

eCommerce Website

Darkside Kings is an Australian-owned and operated small business based in Central Queensland. Their Casual, Urban Streetwear range is made for comfort and affordability, while all being finished locally.

Darkside Kings Clothing Logo with white text

Darkside Kings Clothing (DSK) approached Nightowl Design Studio to develop a website to sell their premium apparel with a view to later introducing other merchandise such as stickers and accessories. Initially, there will be a limited number of premium men’s products that will be followed up with a female line.

The website was to be based entirely around the shopfront but at our suggestion, Brad & Bec agreed to allow us to add a bit more of a personal touch describing how the business originated.

The styling and colour palette for the website was to be based on their newly designed logo with the dominant colours being black & gold. DSK’s original vision was of having the dark moody style of a speakeasy.

With the logo style in mind and after doing some research, we pitched the concept of building the site based around a lifestyle that included skating, motorcycles and music. Brad & Bec loved the idea and we ran with it while keeping some of the dark mood.

We think we hit the nail on the head with sales being strong as soon as the site was launched!

Some of the things we did…

Custom Web Design
Consultation & Planning
On-page SEO
eCommerce Development
Afterpay & Stripe Payment Integration
Training Sessions
See more of our work

What the client had to say…

Darkside Kings Clothing Logo
Having Nightowl Design Studio build our website was the best decision we made. Day 1 he delivered beyond expectation. He grasped our concept extremely well and brought our vision to light even in ways we couldn't articulate. very quick to respond and kept up with the communication. Daniel was very transparent and really took the weight off our shoulders by meeting with us to explain how it all works. He made sure that when we launched everything ran smoothly, which it did. Highly recommend Nightowl Design Studios for all your website building AND maintenance needs. Friendly, helpful, professional and an eye for detail.
Brad & Bec
Darkside Kings Clothing
Nightowl Design Studio - Web Design & Development based in Gladstone, Queensland
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