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Don't get left behind by the Google Core Web Vitals update

Is your website ready for Google's Core Web Vitals update?
Our comprehensive Website Audit provides the information you need to keep your website out in front of Google's update to their search ranking algorithms.
Get Your Website Audit
Website Audit Report
Website Audit Report
Website Audit Report

Our Website Audits can help you grow your business

For around 12 months, Google has been detailing how they intend to use Core Web Vitals statistics to make changes to it's search algorithm, focusing on the end user's experience.

Having the correct information to ensure your website is operating at peak performance is crucial to the growth of your business.

View Audit Features

Get the edge over your competitors

Let's face it, every business is always looking for that "something" that gives them the edge over their competitors.

Within 24 hours you will be provided with a professional, comprehensive report that identifies all of the major design, SEO, security and performance issues that can cost your business money.

Our report provides you with:
Easy to read results scores detailing the health of your website
The ability to drill down on any result at the click of a button to learn more
A list of Top Priorities giving you a to-do list of actions to improve your site's performance
Marketing Strategy

Ready to gain the competitive advantage?

Data Analysis

No Obligation

Once you have received your report, you are under no obligation to retain the services of Nightowl Design Studio to action any items identified in the report.
You can give it to your current web developer to have them make the improvements for you
If you're comfortable getting your hands dirty, feel free to jump under the hood and make the improvements yourself
We would be happy to provide you with solutions to improve your site's performance in any areas that are identified in the report

Website Audit

Easy to understand scores
No obligations
Over 100 Audit Points

Website Audit Features

The following is a comprehensive list of points we audit to ensure your website structure is optimised for the best results.
User Experience
Conversion Optimisation
SEO / Online Visibility
Performance & Security
Technical WP Assessment
Content Format & Copy

User Experience

94% of people cited web design as the reason they mistrusted or rejected a website.
Professional Website Design
Relevant Headlines and Page Copy
Mobile Friendly
Professional Branding
User Friendly Navigation
Relevant use of images and video
Custom 404 Error Page
Relevant use of video

Conversion Optimization

97% of the visitors on a website are not interested in what is being offered to them. Companies typically spend $92 to bring customers to their site, But only $1 to convert them.
Noticeable Phone Number
Primary Call to Action (CTA)
Lead Capture Forms
Relevant Trust Factors
Newsletter Signup
Thank You Page
Secondary Call to Actions
Unique Selling Proposition (USP)
Social Sharing Buttons

SEO / Online Visibility

93% of online experiences begin with a search engine. It is the #1 driver of traffic to content sites, beating social media by more than 300%
Keyword Ranking
Accessible to Search Engines
Keyword used in Page Title
Use of Keywords in page headings
Google My Business listing
Google Analytics / Tag manager
WWW Resolve
Brand in Page Title
Map & Address
Optimal Page Title length
Meta Title & Descriptions
Meta Description Length
Keywords in the Meta Description
Alt attributes on images inc relevant keywords
Schema Markup
Blog/Resource Centre
Open Graph
Sufficient Page Content

Performance & Security

40% of people abandon a website that takes more than 3 seconds to load.
Forms Spam Prevention
Google Page Speed
GTmetrix Page Speed
Browser Caching & Compression
Utilises Content Delivery Network (CDN)

Technical WordPress Assessment

30% of the top 1000 websites in the world are powered by WordPress. It is the most popular website content management system.
Premium Plugins
Standard Plugins
Admin User Account
Discourage Search Engines disabled
WordPress Security & Vulnerabilities
Install.php accessibility
Protect wp-config.php
Theme & Plugin Editor
Disable Directory Access
Debug Mode
Google Safe Browsing
Deactivated Themes
Automatic Updates
No Comments Spam
No Malware found
Current Stable WordPress version
Managed Hosting
Akismet Spam Protection
Timezone Settings
Admin Accounts
Additional Themes
WordPress Backups
Hide WordPress Version
Post Revision Control
Development Site Instance
Sample Content
Deactivated Plugins
Page Edit URL
WooCommerce System Status Report


Alt attributes for images
Captions/Transcripts available for audio & video
Text size & readability
Colour Contrast
Descriptive Link Text
Navigation & Site Structure
Fields & Forms

Conversion Optimization

Compelling Messaging & Calls to Action
Easily readable
Captivating Headlines
Relevant Headlines
Consistent Formatting
Easy to Scan
No Placeholder Text (Lorem Ipsum)


GDPR Compliant
Privacy Policy
Terms & Conditions
Relevant Trust Factors
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