Get your website performing for your business and achieve the results you expect!

Is your website not generating quality leads and sales for your business?

Identify performance issues and get your website working the way it should be for your business.
Order Your Website Audit

Deal with the problem at the source

When facing a lack of performance from their business website, most people tend to try fixing everything except the source of the issue - their website…

Common strategies include more advertising, rebranding the business altogether, adding new products, new pricing, etc.
Whilst the above strategies are great, if the website has issues, they won't help in the long run.

A lot of the problems are caused by underlying issues on the website and most of the time, Web Designers don't really understand how to implement best practices correctly and how much the user experience affects conversion rates.
Website Audit ReportWebsite Audit ReportWebsite Audit Report

Ready to gain the competitive advantage?

Order Your Website Audit

Get the edge over your competitors

Every business is looking for that "something" that gives them the edge over their competitors.

Within 24 hours you will be provided with a professional, comprehensive report that identifies all of the major design, SEO, security and performance issues that can cost your business money.

Our report provides you with:
Easy to read results scores detailing the health of your website
The ability to drill down on any result at the click of a button to learn more
A list of Top Priorities giving you a to-do list of actions to improve your site's performance
Marketing Strategy

Why should you audit your website?

Your website is one of the most important marketing assets you have for your business. A website audit helps keep your website up to date with the latest changes and makes sure that you are getting the best out of your most important marketing asset.

Conducting regular website reviews will help you increase your online presence and identify any potential issues that you can improve upon.

Our comprehensive website audit includes the following:

User Experience

94% of people cited web design as the reason they mistrusted or rejected a website.

Conversion Optimisation

Companies typically spend $92 to bring customers to their site, But only $1 to convert them.

SEO / Online Visibility

93% of online experiences begin with a search engine. It is the #1 driver of traffic to content sites, beating social media by more than 300%

Performance & Security

40% of people abandon a website that takes more than 3 seconds to load.

Technical WP Assessment

Wordpress is the most popular content Management System, powering over 30% of the top 1000 websites in the world.

Website Improvement Action Plan

We check over 100+ elements of your website and provide you with a to-do list of action items so you can resolve any problems quickly

Accessibility

Content Format & Copy

What's in the Complete Audit?

Comprehensive Website Audit

Actionable to-do list
Easy to understand scoring system
Over 100 Audit Points
No obligations
Data Analysis

No Obligation

Once you have received your report, you are under no obligation to retain the services of Nightowl Design Studio to action any items identified in the report.
We would be happy to provide you with solutions to improve your site's performance in any areas that are identified in the report
You can give the report to your current web developer to have them make the improvements for you
If you're comfortable getting your hands dirty, feel free to jump under the hood and make the improvements yourself
Order Your Website Audit

What is included in a Website Audit?

The following is a comprehensive list of audit points to ensure your website structure is optimised for the best results.
User Experience
Conversion Optimisation
SEO / Online Visibility
Performance & Security
Technical WP Assessment
Accessibility
Content Format & Copy
Legal

User Experience

94% of people cited web design as the reason they mistrusted or rejected a website.
Professional Design
Relevent Headlines & Page Copy
Mobile Friendly
Professional Branding
Relevent use of images and video
User-friendly Navigation
Custom 404 Error Page

Conversion Optimisation

97% of the visitors on a website are not interested in what is being offered to them. Companies typically spend $92 to bring customers to their site, But only $1 to convert them.
Prominent Phone Number
Primary Call to Action (CTA)
Lead Capture Forms
Relevent Trust Factors
Newsletter Signup
Thank You Pages
Secondary Call to Actions
Unique Selling Propositions (USP)
Social Sharing Buttons

SEO / Online Visibility

93% of online experiences begin with a search engine. It is the #1 driver of traffic to content sites, beating social media by more than 300%
Keyword Ranking
Accessible to Search Engines
Keyword used in Page Titles
Use of Keywords in page headings
"Google My Business" listing
Google Analytics / Tag Manager
WWW Resolve
Brand is in page title
Map & Address
Optimal Page Title Length
Meta Titles & Descriptions
Meta Description length
Keywords in Meta Description
Sitemaps
Alt attributes for images include relevent keywords
Schema markup
Blog/Resource Centre
Open Graph
Sufficient Page Content

Performance & Security

40% of people abandon a website that takes more than 3 seconds to load.
HTTPS (SSL)
Forms Spam Prevention
Google Page Speed
GTMetrix Page Speed
Browser Caching & Compression
Utilising a Content Delivery Network (where relevent)

Technical Wordpress Assessment

Wordpress is the most popular content Management System, powering over 30% of the top 1000 websites in the world.
Premium Plugins
Standard Plugins
Admin user account
"Discourage Search Engines" disabled
Wordpress Security & Vulnerabilities
install.php accessibilty
wp-config.php is protected
Theme & Plugin Editor
Directory Access disabled
Debug mode
Google Safe Browsing
Deactivated Themes
No Comments spam
No Malware found
Current Stable WordPress version
Managed Hosting
Spam protection
Timezone settings
Additional Themes
Backups
Post Revision control
Post Revision control
No sample content
Deactivated Plugins
Page Edit URL
WooCommerce System Status Report

Accessibility

Appropriate Alt attributes for images
Captions/Transcripts available for Audio & Video
Text size & readability
Contrasting colours
Descriptive Link Text
Navigation & Site Structure
Fields & Forms

Content Format & Copy

Compelling messaging & Calls to Action
Easy to read
Captivating Headlines
Relevent Headlines
Consistent formatting
Spelling
Fields & Forms
No placeholder text (Lorem Ipsum)

Legal

GDPR Compliant (where relevent)
Privacy Policy
Terms & Conditions
Relevent Trust Factors
Website Copyright in footer
WHOIS
Order your Website Audit
Nightowl Design Studio - Web Design & Development based in Gladstone, Queensland
Nightowl Design Studio is a Gladstone based web design business, specialising in custom responsive web design tailored to your unique business, at affordable prices.

We also provide Graphic Design, Print & Signage services. Contact us today to find out how we can help your business.
Web. Signs. Print.
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